Team Denver- making health insurance look good one intern at a time
This week I had the privilege of interviewing Don H. He is a successful producer for the Denver office and has been working as a benefits consultant for over 20 years. Don credits his sales success to being able to think both analytically and creatively. When a client brings a certain problem to him, he doesn’t want to just give them the most obvious solution, but instead thinks of a number of different solutions that the client could consider. He emphasized that clients are much more likely to stay with him if he demonstrates that he is passionate about helping them instead of selling them something.
Don has turned down business before if he believed that Gallagher was not the right fit. He believes that integrity leads to confidence which then leads to trust. Our profession is built on trust so it is crucial that we maintain a great relationship with our clients.
Don has a unique approach towards selling new business. Because he has been in the healthcare industry for so long, he is able to speak at a number of trade associations. He picks the associations he attends based on three criteria: key decision makers are members, the association is in an industry he focuses on, and the association is small enough that he is able to actually speak with the people he wants to. By speaking at meetings, Don demonstrates to attendees that he is knowledgeable about healthcare and this opens the door to opportunities for sales.
Besides attending trade associations, Don finds new clients by developing good relationships with current clients and following up with them when a key employee moves to another company. He also asks for referrals or introductions to new prospects.
One analogy that Don used that I think will resonate with everyone after hearing the Risk Manager from BP speak is that finding new business is similar to drilling for oil. You have to drill in a number of places to find oil and once you find it, keep drilling until its dry (or explodes and causes massive destruction).
Also one last note, Mike and I are wondering why LA made their own prompt to write on. I will throw out some other ideas for you guys to write about if you want: sea turtles, world hunger, under-water basket weaving, the Peloponnesian war… Let me know if you need any more.
Denver out,
Todd